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Dogs crave attention! This can be positive or negative attention. They will learn quickly what gets your attention and sometimes it doesn't matter if you're singing their praises or yelling in frustration. The key is to reward your dog for good behavior and give her positive attention for good behavior and remove attention for unwanted behavior. A strict or firm "No!" exactly at the time of occurrence will do. Then move on.
Training will also be more effective if your dog gives you its undivided attention when working on a new skill. To achieve this, you must first draw your dog's attention to something it wants and then link that attentiveness to you, the trainer. Give your dog your own full attention while in a training session.