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Most super-premium foods like Nature's Variety or Merrick are much higher in protein and fat content than premium, like Iams, or economy dog foods, such as a store brand. So you can easily feed your dog less food and have him obtain as much or more nutritional value. Look for the feeding guidelines on the package. Be careful not to overfeed your dog, especially if you're changing from an economy food with lower nutritional value. Portions will also vary according to age, size, environment, temperament, breed and activity level. If you have questions about how much to feed your dog, you should ask your vet, breeder or trainer.