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In order to convince your canine to stay off the couch or bed, you have to create a negative reinforcement whenever he happens to jump onto furniture. As soon as he jumps on the couch or bed, give him a sharp, "No!". Firmly but gently lead the way off the furniture if necessary. If your pooch decides to sit happily at your feet while you are on the sofa, give him a reward by lavishing him with attention. It is also helpful if you give your furry friend his own comfy spot in the house where he can lounge.
This tip does not work. In order to keep a dog off the couch, you need to make being "off" more lucrative... invite the dog up and then entice him down with food using the "off" command. I broke my dog's habit of jumping up that way. I can't even convince her to jump up with food in my hand now.